It’s a lot more than a facelift

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Happy Valentine’s Day (or, if you prefer, Happy Hallmark Holiday). If you’ve made it this far into today’s paper, you probably noticed our resident mad scientist, Art Director Zach Ross, has been busy making a cleaner, more orderly, easier-to-read Current. You probably noticed our expanded Community section. Recently-conducted readership research told us you wanted more about what moves in your community, and now you have it. Overall, the changes amount to a subtle, refreshing look of your weekly newspaper. We like Zach’s handiwork; we hope you do, too. Also inside today’s paper are the debuts of two sections, one a weekly, the other an annual. Night & Day is our answer to independent readership research whose results called for a more focused spotlight on all things entertainment. Headed by Entertainment Editor Christian Sorrell, it will give you what you asked for each week, because you deserve nothing less. You’ll also find Summer Camps 2012 inside today’s paper. Jordan Fischer, one of our managing editors, did the heavy lifting on the inaugural edition. It aims to be as comprehensive and helpful as possible to parents making the call on their children’s summertime pursuits. When we make changes to our newspapers, it is not without thought. With very few exceptions – and we do mean very few – we have followed the research results (which really amount to your requests) to the letter. Doing so has led us to inroads we don’t believe we otherwise would have been able to make. So, to those who participated in the random sampling by the firm we hired, and to those who independently share their views with us, thank you for taking such an interest in your newspaper.

By Brian Kelly and Steve Greenberg
brian@youarecurrent.com and steve@youarecurrent.com 

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