Earth Fare to replace Borders at Hamilton Town Center


Guests enjoy preopening events at the Huntsville, Ala., store. (Photo provided by Earth Fare)

Earth Fare, one of the largest natural food retailers in the nation, is coming to Hamilton Town Center and will be located near the main entrance at the former Borders store site. It will occupy 23,200 square feet and is the first Earth Fare store in Indiana. Earth Fare is expected to open later this year.

“We are excited for Earth Fare to open at Hamilton Town Center. It will be a great addition to our merchandise mix,” said Sundesh Shah, regional vice president at Simon.

Founded 35 years ago in Asheville, N.C., Earth Fare’s mission is to feed and inspire the healthy person inside you by making healthy eating accessible and affordable.

Unlike other grocery stores, Earth Fare adheres to a strict food philosophy that bans items that contain any of the following unhealthy ingredients: high fructose corn syrup; hydrogenated or partially hydrogenated oils; artificial colors, preservatives, flavorings or sweeteners; antibiotics, synthetic growth hormones or animal by-products in feed; and bleached or bromated flour.

“We are pleased to welcome Earth Fare to Noblesville,” said Noblesville Mayor John Ditslear. “The market for natural, healthy foods is huge and will only get bigger. The demand for this type of retailer will drive significant traffic to Earth Fare and Noblesville.”

The Hamilton Town Center Earth Fare will provide a wide variety of fresh all-natural and organic fruits and vegetables, antibiotic- and hormone-free meat and poultry, as well as sustainably-caught seafood. The store will also carry more than 250 varieties of artisan and farmstead cheeses from around the world, as well as a vast selection of organic and international wines and beers.

Earth Fare customers who want an in-store dining experience at the Hamilton Town Center will have plenty from which to choose. Offerings will include fresh sushi, handmade pizza, salad bar, soup bar, hot bar, Mediterranean bar and scratch bakery.

“At Earth Fare, we read the label so you don’t have to,” said Earth Fare’s CEO Jack Murphy. “We are passionate about providing areas like the greater Indianapolis community with products free from high fructose corn syrup, added trans fats and artificial colors and preservatives. We look forward to Hamilton Town Center joining us on our health journey.”