After 10 years in business, a familiar landmark for steaks will be known by another name.
Mo’s…A Place for Steaks has been rebranded under the name J. Hamman Prime, according to Jeremiah Hamman, manager of the new chain. The change affects the Mo’s locations in Indianapolis and the Carmel location in Clay Terrace.
“We have plans to open new locations in cities around the country, and determined it was best to do so with a new name and an expanded menu,” Hamman said, explaining that the new menu will simply include a broader choice of items.
Other than more items to chose from, diners will not see any other changes as a result of the new identity, Hamman said.
“We are adding some canopies to our outdoor dining area in Carmel, but that has been planned for awhile and has nothing to do with the new brand,” Hamman said. “It’s just simply time for a fresh, new brand.”
The company is scheduled to open a new restaurant in Cincinnati, Ohio, this fall, and is targeting locations in Dallas and Austin, Texas, for future expansion.
Hamman said the new name will also eliminate confusion with other establishments that use the Mo’s brand, including Mo’s Irish Pub and the similarly named Moe’s Southwest Grill chain.
“J. Hamman Prime chefs prepare some of the highest quality menu selections to be found anywhere in the world,” Hamman said. “But most of all, they are known for prime steaks, which is reflected in the new name.”
The name change initially will be made on menus and company literature, with exterior signage to follow later this month.
For more information about the company, visitwww.jhammanprime.com.