Holy Cow Cupcakes closing up shop at Carmel’s City Center

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CHS students enjoy one last “cuppie” after school. From left, Danny Yount, Joey Miller, Ethan Stanley, Kanji Lanham, Jessie Meltzer, Michael Wimer and Stephanie Caress. (Staff photo by Karen Kennedy)

CHS students enjoy one last “cuppie” after school. From left, Danny Yount, Joey Miller, Ethan Stanley, Kanji Lanham, Jessie Meltzer, Michael Wimer and Stephanie Caress. (Staff photo by Karen Kennedy)

By Karen Kennedy

It was sweet while it lasted.

Things at the city center got a little less sugary when Holy Cow Cupcakes closed its doors Jan. 31.

The bakery, located at 61 W. City Center Dr., next door to Divvy, has served its last red velvet cupcake.

On Jan. 30, lines were unexpectedly long and the case nearly empty as news of the closing spread across Facebook and Twitter. Everyone, it seemed, wanted one last bite.

“We had a full case at noon,” said baker Shelly Ray. “Four hours later, it’s all gone. Too bad it hasn’t been this busy all along.”

“I’m devastated that we have to close,” said owner Karen Sutton. “But the market is over-saturated. There are now 36 other cupcake vendors throughout our area, so people have a lot of choices. We used to get every order; now the customer base is just spread out.”

When asked what was next for her, Sutton said, “I’m just going to take a break for a while; we’ll see what’s next.”

Holy Cow Cupcakes started out as a booth in the farmer’s market in 2008. It was the first cupcake purveyor in Carmel and business grew quickly. Sutton moved the business to its most recent retail storefront in city center in July 2011.

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7 Comments

  1. Karen Sutton – You’ll be back. Based on your remarks I’d say you made a good decision based on what has happened in your Market. I know you learned a lot and I’m sure your experience will only improve your next venture. . All the best!

  2. Sorry to see them go. They did a quality job. Over saturation, and their location did them in. There will be more stores in that albatross close unfortunately. Matt The Millers is doing well, and have a visible location. The other places? Not so sure, unless they are getting a sweetheart rent.

  3. Jack & Jill is closing soon as is the Sports Memorabilia store. Signage is deplorable, if a friend hadn’t taken me to a yoga class I never would have known there were stores up there. After almost 3 years they have done a horrible job promoting and drawing people in. I am sorry Karen wasn’t able to make it work, but when your landlord is working against you, how could she of?

  4. Karen – Your cupcakes were the best. None of the other vendors compare. I would follow you anywhere. Go to a lower rent area & raise your prices. Your quality ingredients are worth it.

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