By Pete Smith
The owners of Carmel’s newest sub shop are both excited and nervous about their grand opening March 26, but that’s not because Jersey Mike’s Subs isn’t coming in with a bang.
Franchise co-owners Casey, Liz and Greg Watson plan to open their restaurant with a free sub give-away through March 30. They’re doing it through a grassroots effort to distribute 10,000 coupons throughout Carmel that offer a free sub when anyone makes at least a $1 donation to Merciful Help Center at Our Lady of Mount Carmel Catholic Church.
“Merciful Help Center is a wonderful organization that serves all of Hamilton County by providing a range of services to community members in need,” Liz Watson said. “Programs that are supported by Merciful Help Center include … food banks, free medical and dental exams, baby supplies for expecting mothers, school supplies, holiday meals and holiday gifts.”
And the charitable endeavor won’t be the store’s only effort in that regard. The Watsons said the store will conduct fundraisers each March in the years to come and they’re looking to find a permanent charitable partner.
Jersey Mike’s will open in a space next to The Egg and I restaurant in Meridian Point Shopping Center southwest of the interchange at 116th Street and Keystone Parkway
And if good deeds don’t draw customers in, the Philly cheese steak subs will.
“From a food standpoint, it’s going to be the freshest food you can find,” said Greg Watson, noting the restaurant sells private label meats that can’t be bought anywhere else.
The restaurant staff will bake fresh bread daily, roast their beef and slice all the meats, cheeses and vegetables in the store, right in front of customers’ eyes.
And the staff will work to build relationships with regular customers, with a friendly suggestion to try a cold sandwich “Mike’s Way” – meaning with onions, lettuce, tomatoes and a signature olive oil blend, vinegar and spices. It’s a combination that has been winning fans since the company first opened in 1956.
And this won’t be the only Jersey Mike’s Subs in Hamilton County. The Watsons said they have plans to open another restaurant in the West Carmel/Zionsville and a store in North Carmel/Westfield areas in the coming year.
And to grow their restaurant, the Watson’s have a firm plan in place.
Greg Watson said,” We’re going to let our food do the marketing.”
For more information call 810-1645.