Godby Home Furnishings has opened a discount location near downtown Noblesville that replaces its Westfield clearance center that was forced to close in June 2013 to make way for the U.S. 31 reconstruction.
“It is a furniture outlet and clearance center,” owner Jeff Godby said. “It’s Godby quality at a lot less money.”
The newest Godby location offers a variety of discounted furniture and mattresses, including close outs, one-of-a-kind pieces, floor models, canceled special orders and scratch-and-dent furniture. On the furniture side, the store offers bedroom, living room, dining room, home, office and entertainment pieces.
“We have a huge amount of bedding, box springs and mattresses. It is a great place for starting price point mattresses. Thirty percent of the business is mattresses,” Godby said. “It’s the same quality as big name stores but $500 to $600 off because they are floor models.”
Jim Godby founded the store in 1974 in Sheridan. Jeff Godby came to the family business in 1992, which has grown to four locations and employees more than 100 people.
“It started with my mom and dad in Sheridan and come a long way in the past 40 years,” Godby said. “It’s a great business to be in. We get to play Santa Claus for people.”
Godby also operates furniture stores in Avon, Carmel and on 146th Street and Ind. 37 in Noblesville-Fishers.
“This is the clearance center for all of them,” Godby said.
The discount store held its grand opening at the end of July. So far Godby has been pleased with the foot traffic the location has received.
“It’s been great,” he said. “The Kroger foot traffic has been huge and people are dropping in because it used to be an Ace Hardware.”
Godby Discount Furniture & Mattress
Address: 130 Logan St. Noblesville.
Hours: Noon to 5 p.m. Sunday, 10 a.m. to 8 p.m. Monday through Friday, and 10 a.m. to 6 p.m. Saturday.