LIDS Sports Group to host Mad Hatter 5K on Aug. 27


By Megan Melton

LIDS Sports Group will host the Mad Hatter 5K run Aug. 27 at its new headquarters in Zionsville.

“The LIDS Foundation is trying to bring funds and money to organizations that promote healthy lifestyles,” said Bailee Reynolds, a spokesperson for the event.

Online registration for the event ends Aug. 24, but participants may also sign up the morning of the run. Registration is limited to 500 people. Those who can’t be at the event can sign up for a virtual run.

The event starts at 8 a.m. and will include special sales throughout the morning.

“There will be a sample sale before, during and after the race,” Reynolds said.

Every participant will receive a shirt, a participation medal and a scenic run or walk through Zionsville. The first 150 people to register will receive a free LIDS hat. Those who register for the virtual run will receive LIDS swag, as well.

Participants are encouraged to wear a favorite hat to the race, and winners will receive LIDS gift cards.

The 5K is the first race the LIDS Sports Group has organized in Zionsville since moving to its new building in Creekside Corporate Park last year.

“There was a company-wide contest for the name,” Reynolds said, “and (the name suggestion) had to be hat-themed.”

 What: Mad Hatter 5K.

When: 8 a.m. Aug. 27.

Where: 10555 LIDS Way, Zionsville.

Cost: $35 through Aug. 24, race-day registration is $40.