Bash Boutique opens in Noblesville

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By Chris Bavender

Three years after its flagship store opened in Wabash, Bash Boutique has set up shop in the heart of downtown Noblesville next to Old Picket Fence Antique Shop.

CIN BUSINESS LOCAL 1010 bash boutiqueOwner Amber Noone said the rich tradition of the historic downtown drew her to the location.

“I love smaller towns, and I like the sense of community and collaboration,” Noone said. “I thought the location of the square in Noblesville would be perfect for a store like Bash. We seem to do well when we have other shops and restaurants to complement our store.”

The name of the boutique is a shortened version of Wabash, where Noone opened her first shop in 2014 after falling in love with the “quaintness” of the town. She opened her second store in downtown Westfieled in 2015.

“I love the feel of the downtown areas, and I love to hear people supporting local and where they live,” Noone said. “Smaller town economies are coming back, and I think that’s very exciting. I want people to be able to shop in their own town. I love when customers say they love it, that they are able to buy unique items where they live. I also think it’s the nostalgia of thinking about how people used to be able to shop at home in the past, and we want to do our part in bringing just a bit of that back.”

Bash Boutique offers apparel ranging from casual to business and a wide variety of accessories, fragrances, jewelry and gifts, including its own branded signature soaps and lotions. Some of the store’s more popular items, Noone said, are Liverpool jeans, KUT from the Kloth and Brighton. Prices range from $20 to $100.

“I think we offer timeless pieces that you can wear multiple years,” she said. “I feel like our style is sophisticated and classy.”

Noone said when it comes to the ambiance of Bash Boutique, her motto is “Simple. Sincere and sweet.”

“I want our customers to feel welcome when they come in our door and feel a sense of peace when they are shopping,” she said. “The shop is decorated in very neutral décor because many times I want our merchandise to stand out.”

Bash, 884 Logan St., is open 11 a.m. to 6 p.m. Monday through Thursday, 11 a.m. to 7 p.m. Friday and 10 a.m. to 7 p.m. Saturday.


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