Inside the model homes of construction company Beazer Homes, the walls are decked with on-trend art and functional design elements. The company has built or is building communities in Zionsville, Westfield, Noblesville, Fishers and Fortville, among other areas.
Raegan Potter, Beazer Homes senior marketing manager, said the builder puts a lot of weight on the decor of its model homes. Visitors to the model homes often ask questions about furniture, wall colors and design.
“They come in looking for decorating ideas,” Potter said.
To stylize its model homes, Beazer uses Denver-based TRIO. Design Director Jodi Rutherford and other members of the TRIO team travel to Indiana to decorate the model homes.
TRIO conducts extensive market research on the area before designers select flooring, cabinetry, countertops and other items. The team envisions a family and writes a story about each person who lives there.
“We try to evoke emotion around buying a home,” Rutherford said. “We want (buyers) to be able to picture themselves living there.”
West Rail at the Station, a Beazer neighborhood in Westfield, contains seven different home designs, with prices ranging from $269,990 to $399,990. The Shelby Plan is a two-story, single family home featuring an open-concept kitchen, breakfast area, entertainment space and a versatile loft, among other features.
Rutherford visited Westfield Nov. 30 to finalize the design on the Shelby model home. The bathroom design includes soap and beauty products. The loft was turned into a play area, complete with art supplies, a teepee, games and comfy chairs. The basement contains a full bar, game table and media room with a large sectional sofa.
“It’s very family oriented,” Rutherford said. “It has a pingpong table made from a modern dining table with a net put on it.”
Good design should be eye-pleasing and functional, according to Rutherford. When designing a new home, she said a good place to start is finding a piece of art or a rug to inspire the overall feel.
“Start with something you love and create from that,” she said.
Although designing a home can be overwhelming, Rutherford suggests sticking with a timeless style, something that makes the homeowner feel comfortable.
“You can give each room its own individual look,” she said.
Rutherford’s top style predictions for 2019 include sustainable and natural products, matte black, curved furniture lines, metallics, gray flannel and deep colors, such as rich reds and jade greens.