By Chris Bavender
120WaterAudit, a cloud-based water testing and services platform, was one of 13 companies from five nations selected to participate in the Imagine H20 accelerator program. The program provides participants with mentors to help with marketing and visibility and connect to a global network of investors and customers.
“To be selected really speaks volumes of the viability of 120WaterAudit,” said Megan Glover, CEO of 120WaterAudit. “We’ve made some incredible headway this year working with some amazing cities and school districts dedicated to creating a lead-free future.”
Glover said the company will focus on scaling business in 2019.
“Being part of the accelerator expands our networks as we are paired with industry mentors and we’ll benefit from introductions to their beta partners and investors,” Glover said.
The company, which launched in Zionsville’s zWORKS coworking space in 2016, was among more than 250 companies that initially responded to the call for applications. Only about half of respondents were given the opportunity to submit a full application. An independent panel of 30 judges from across industries were part of the selection process.
“The water industry can be a challenging place for startups. Historically, it’s one that is slow to change and skeptical of innovation,” Glover said. “Our partnership with Imagine H2O will help get us in front of the audience we truly seek to serve. We’ll have the opportunity to be mentored by leaders in the industry. The value of that alone can’t be measured.”
120WaterAudit will participate in a three-day accelerator boot camp in San Francisco in March, followed by a pitch competition with other accelerator companies. The winner will receive a cash prize. Formerly a closed-door event, the competition will be open to the public this year.
“We think that’s a fantastic idea on Imagine H2O’s part. The water industry struggles with conveying to the general public the value of water and the value of the services water utilities provide to the public,” Glover said. “What better way to showcase the exciting innovation and technology happening in the water sector than having a real ‘Shark Tank’ situation for the public to witness.”
120WaterAudit has 18 employees and is hiring in sales, marketing and client success.
“We are always taking resumes and keeping the bench warm in all areas of the business to meet anticipated growth,” Glover said.