Wood Warbler Coffee’s motto is “Giving Back to Nature One Cup At A Time.”
That suits owner Jeff Canada’s mission perfectly.
Canada, a former president of Indiana Audubon Society and an avid bird-watcher for 10 years, is roasting and selling specialty coffee wholesale to raise funds for wildlife habitat conservation.
“Every coffee purchased under their names gets a 10-percent donation from the sale of each bag,” the Noblesville resident said. “We sell bird-friendly certified coffee. It’s certified by Smithsonian Institute and has to meet certain requirements. We have Columbian, Nicaraguan and then I have a blend. There are four different bird-friendly coffees (under the Bird Song Blend).
“We partner with nonprofit conservation organizations and place a coffee with the organization’s name on it on our website. We sell Smithsonian Certified Bird Friendly Coffee, Rain Forest Alliance Certified and Fair Trade Certified coffees.”
The company continually adds new partners. Canada is putting three coffees on the website to support Joy’s House. Fifty percent of sales through Nov. 1 of Joy’s House Honduras Natural Light Roast, Medium Roast and Sumatra Dark Road will go to Joy’s House, which serves adults living with life-altering diagnoses and their families by offering adult day care. There are sites at the University of Indianapolis and in Broad Ripple.
The coffee, which is roasted in Noblesville, is available at nature stores and gift shops and online.
Canada has been selling coffee for just more than a month.
“I’ve been roasting for a couple of years and had been a business owner in the past,” he said.
Canada said he formerly roasted coffee and sold it to friends on the side to raise money for the Indiana Dept. of Natural Resources’ fund to support peregrine falcons in downtown Indianapolis.
“When I came up with the idea of putting partners on our website and doing it that way, everyone loved it,” said Canada, who has reached out to nonprofits in other states.
The bird in the logo is a Canada warbler.
“So it ties in with my name,” said Canada, who sells coffee in 12-ounce and 5-pound bags.
For more, visit woodwarblercoffee.com.