By Ken Colburn
I attended your Twitter for Business 101 workshop and you mentioned tools that help you understand the best time to post tweets. What are they and how do they work?
Before I (@TheDataDoc) go into the specific tools that allow you to be more strategic about when you tweet, let’s do a quick review.
In my workshops, I stress the three keys to being successful in social communications: listen, engage and measure.
Twitter has become the first place just about anything that happens in the world is first reported, making it a great resource for “listening” to what is happening in virtually any industry, or what others are saying about your business.
Applications like Flipboard for the iPad and iPhone, for instance, convert tweets into a display that mimics magazines and newspapers, making the information you seek show up in an easily digestible form for us old timers.
Frequency of your tweets is nearly as important as timing your tweets.
I’ve tested a lot of the free and pay tools that do an excellent job including, Whentotweet, TweetStats and Tweriod, but one in particular I find exceptionally useful.
I really like the combination of features in a tool called Timely, especially for those struggling with the time element of social media.
Timely will quickly analyze your past tweets to help you understand the best times of the day to post, but then it goes one step further; it allows you to start queuing posts for both Twitter and Facebook based on the times it determined are best for your followers.
You can also track the performance of your posts with the built-in analytics, so you can understand the type of content that strikes a chord with your followers.
The best feature of this tool set is the ability to add a “Create a Timely” to your Web browser’s bookmark bar, which allows you to quickly add relevant information to your queue as you are surfing the Internet.
If you aren’t able to sit down once a week and schedule out your Twitter and Facebook posts, you can use this tool to simply add posts to your queue as you come across information you want to share.
If you just keep adding relevant information to your queue, you can efficiently start to build a following because it will automatically keep posting at the best times; it even alerts you when your queue is empty!