Five Below, a specialty value retailer targeting teens and pre-teens with a wide array of trend-right merchandise, opened Oct. 5 in Village Park Plaza.
Though its name conjures up images of snow, ice and frigid temperatures, Five Below’s moniker actually is derived from the price point of its merchandise: Everything in the store is priced $5 and below.
Items carried by Five Below include fashion accessories, iPod and iPad accessories, hot video games and DVDs, sports and workout equipment, brand-name games and toys, cosmetics, school supplies and crafts, seasonal merchandise and decorations.
“Village Park Plaza is our first store in the greater Indianapolis area,” said Liz Romaine, Director of Marketing Operations for Five Below. “Carmel is a great community for us to be in – family oriented, value driven. We’re excited to establish our presence there and bring shoppers the trends they want at affordable prices.”
The Carmel expansion is part of an aggressive growth strategy that has Five Below opening approximately 50 stores this year, alone. Five Below currently has approximately 241 stores across 18 states.
“Five Below is about empowering tween and teens to take control of their spending, and enabling them to extend the buying power of their babysitting or paper route dollars,” Romaine continued. “Whether they’re looking for the latest fashion accessories, new cases or chargers for their iPhones and iPads, or some other trend, they can come to Five Below confident that they can get it for $5 or less. Parents love it too, for the same reasons. Back-to-school supplies for their kids, birthday gifts and goodie bags, sports equipment… They can fully stock up for their families and not have to worry about breaking their budget.”
1950-4 East Greyhound Pass
Hours: Mon-Sat 10 a.m. to 9 p.m.; Sun 11 a.m. to 6 p.m.