By Sophie Pappas

Residents of Indy’s Northside will now be able to benefit from Amazon’s latest endeavor of “Get It Today” delivery. The new program began Aug. 6 in the metro areas of Baltimore, Dallas, Indianapolis, New York City, Philadelphia and Washington, D.C.

According to public relations consultant for Amazon Rachel Sorvig, more than one million items are eligible for same-day delivery.

“Customers can order as late as noon, seven days a week and get things like popular movies, video games, last-minute travel needs, back-to-school supplies and family necessities delivered to their home the same day,” she stated.

This program is only for Amazon Prime members, who will pay $5.99 for all the same-day delivery items they can order in one sitting.

“Imagine how much time you will save now that you can get sunscreen, memory cards, toothpaste, hit movies, text books and HDMI cables all delivered to your home in hours, seven days a week, in one order from Amazon,” said Greg Greeley, Vice President, Amazon Prime, “New convenient pricing also allows Prime members to fill up their same-day shopping cart with everything they may need for one low price. With more than a million eligible items, we aim to offer the largest same-day selection at the lowest price.”

 Customers who search or browse the Amazon product selection will find the “Get It Today” filter on the left-hand navigation panel, just below the “Amazon Prime” filter.  They can select “Get It Today” and see only those items eligible for Same-Day Delivery.  A similar “Get It by Tomorrow” filter will allow customers to discover millions of additional items that can be delivered the next day.

 Pricing for non-Prime customers remains unchanged, with a $9.98 fee for the first item and $0.99 for each additional item.

Current wants to know: Will you use Amazon “Get It Today” delivery? Do you think it will be a successful launce in the Indy area? Send your thoughts to [email protected].