Opinion: Just the Ticket created for you


A bit more than a year ago, Current Publishing produced a glossy insert titled Tables. It was a dining guide encompassing much of Central Indiana. Critically and otherwise, it was a success. We received heavy compliments, and we were grateful for them. Our plan was to have a second edition about six months later. The more we talked to restaurateurs, the more we learned that they liked the annual version best. As time went by, another informal survey was taken, and they told us they wanted more frequency but at a lower price point. So, we went back to the drawing board, and we developed a successor to Tables. It is Just the Ticket, and the first edition of the special section, which we hope to provide quarterly, is included with today’s edition of Current. Take a look, please. You might recall that the content of all our editions is predicated on the results of independent marketplace research. The good folks at SMARI, Inc., did the study, and dining and entertainment clearly we No. 1 among the findings wrought from the statistically reliable sampling. In order to feed the need, if you will, Just the Ticket should prove, we hope, to be the appropriate answer. We focus on dining, certainly, but we’ve also included experiential offerings, for the research tells us, too, that ours is an active community. So, we urge you to read – and make use of – Just the Ticket and to patronize our advertisers, for without them the section would not exist. We also would appreciate you sharing with us any or all Central Indiana experiences you believe your fellow readers need to know about. Those would include the “hidden gems” and, perhaps, out-of-the-way places and events out there. If it occurs to you, we would welcome your thoughts and tips at info@youarecurrent.com.

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