Current Publishing

Column: Move the needle

I might be one of those guys, who from time to time, refers to a made-up statistic.

Having said that, here’s one that I believe – the average American adult reads less than 1 non-fiction book a year.

This same adult spends an hour a day on Facebook®, watches 5 reality TV shows per week and has no trouble getting through the latest issue of People® or Sports Illustrated®.

I just made that up, but you know it’s close to the truth.

Most people are intellectually lazy when it comes to self-improvement of any kind.

Here’s another interesting bit of information for you.

If you could simply drag yourself away from social media for 5 minutes a day, 5 days a week, you could read between 6 and 8 nonfiction books a year.

That’s at least 6 times the national average.

In other words, you’ve got plenty of time so you can take that excuse off your list.

Now, imagine the following scenario. You’re sitting on the back porch with your neighbor having a beer. As always, the conversation starts off with the following type of statements:

15 minutes later, you notice that the conversation is dragging. You’ve reviewed every play in last night’s game and both agree that congress is full of idiots.

Bored, you both decide to grab another beer and hope that when you get back to your seat an interesting topic reveals itself.

But, it rarely does.

You can only talk about sports and politics for so long.

Imagine this same scene, but instead of talking about the game you ask your neighbor, “What did you think about the latest book from Malcom Gladwell?”

Here’s 4 simple tactics to get you started.

You are 4 simple tactics and about $20 a month away from being the smartest person on your block.

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