Local Hallmark stores remain despite odds

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From left, Kelly Holden, with family members Bob Erwin, her father; Chase Erwin, her nephew; and Cort Erwin, her brother. All of the family members have been involved in running the four Cynthia’s Hallmark stores. (Submitted photo)
From left, Kelly Holden, with family members Bob Erwin, her father; Chase Erwin, her nephew; and Cort Erwin, her brother. All of the family members have been involved in running the four Cynthia’s Hallmark stores. (Submitted photo)

By James Feichtner

Indiana residents may have seen a disappearance of Hallmark stores around the states, but two locations that have held strong are in Greenfield and right here in Fishers. With three locations here in Fishers, Cynthia’s Hallmark is a family owned and operated series of Hallmark stores that still stand strong after a regional owner of over 20 closed up shop for good.

“A lot of Hallmark stores closed this year and so people are finding that it’s hard to find their favorite things,” Owner Kelly Holding said. “We had 24 stores in the state of Indiana closed. A lot of them were Zionsville and Carmel and Noblesville and Nora. They were just all over the place. They were all owned by one man.”

With all the stores closing suddenly, customers of Cynthia’s Hallmark stores were appearing to be next, but Holding says that her stores are here to stay.

“It was kind of a bad press for us, too,” Holding said. “Customers weren’t trusting. They didn’t want to buy any gift cards because they were worried we were going to go out of business too, so we want to make sure our customers know that we are here to stay.”

Holding, who has been in the business for 18 years, said their stores are able to keep up with the changing times compared to other Hallmarks in order to stay successful in their business.

“We always changed with the times and they were just your regular store. I think you can tell by walking into ours; we’re not your typical Hallmark store,” Holding said. “We carry lots of other lines. I think it’s probably hard to be just a Hallmark store today in this day and age. We shop markets all the time. We’re always looking for the latest and the greatest new things.”

Cynthia’s Hallmark Fishers locations can be found at 11964 Allisonville Rd., 8918 E. 96th St. and 11681 Brooks School Rd.


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Local Hallmark stores remain despite odds

0
From left, Kelly Holden, with family members Bob Erwin, her father; Chase Erwin, her nephew; and Cort Erwin, her brother. All of the family members have been involved in running the four Cynthia’s Hallmark stores. (Submitted photo)
From left, Kelly Holden, with family members Bob Erwin, her father; Chase Erwin, her nephew; and Cort Erwin, her brother. All of the family members have been involved in running the four Cynthia’s Hallmark stores. (Submitted photo)

By James Feichtner

Indiana residents may have seen a disappearance of Hallmark stores around the states, but two locations that have held strong are in Greenfield and right here in Fishers. With three locations here in Fishers, Cynthia’s Hallmark is a family owned and operated series of Hallmark stores that still stand strong after a regional owner of over 20 closed up shop for good.

“A lot of Hallmark stores closed this year and so people are finding that it’s hard to find their favorite things,” Owner Kelly Holding said. “We had 24 stores in the state of Indiana closed. A lot of them were Zionsville and Carmel and Noblesville and Nora. They were just all over the place. They were all owned by one man.”

With all the stores closing suddenly, customers of Cynthia’s Hallmark stores were appearing to be next, but Holding says that her stores are here to stay.

“It was kind of a bad press for us, too,” Holding said. “Customers weren’t trusting. They didn’t want to buy any gift cards because they were worried we were going to go out of business too, so we want to make sure our customers know that we are here to stay.”

Holding, who has been in the business for 18 years, said their stores are able to keep up with the changing times compared to other Hallmarks in order to stay successful in their business.

“We always changed with the times and they were just your regular store. I think you can tell by walking into ours; we’re not your typical Hallmark store,” Holding said. “We carry lots of other lines. I think it’s probably hard to be just a Hallmark store today in this day and age. We shop markets all the time. We’re always looking for the latest and the greatest new things.”

Cynthia’s Hallmark Fishers locations can be found at 11964 Allisonville Rd., 8918 E. 96th St. and 11681 Brooks School Rd.


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