TradeRev opens U.S. headquarters in Carmel


The new U.S. headquarters in Carmel replicates the innovative and collaborative work environment of the TradeRev corporate offices in Toronto. (Submitted photo)

By Heather Collins

TradeRev, a mobile vehicle live appraisal and auctioning app for dealers and buyers, has opened its first U.S. headquarters in Carmel. TradeRev already had headquarters in the United Kingdom and Canada.

In August 2014, Kar Auction Services, through its business unit, ADESA, acquired a 50 percent ownership stake in TradeRev. According to, the purchase price for the acquisition was approximately $30 million.

The new headquarters at 12726 Hamilton Crossing Blvd. features state-of-the-art technology, a fully-connected board room, ergonomic desks and chairs and a training facility.

TradeRev Executive Vice President Keith Crerar said, as a mobile app company, the firm wanted to recreate the innovative and collaborative atmosphere of its Toronto-based corporate offices in Carmel. Throughout the new space, large monitors live-stream between the Toronto and U.S. headquarters.

“We’re bringing developing new technology in a start-up to the Carmel area,” Crerar said. “We’re looking to explore more of that digital revolution.”

TradeRev streamlines the trade-in process for buyers, dealers and customers by enabling dealers to launch live real-time, one-hour, dealer-to-dealer auctions. During the auction, buyers can purchase vehicles via the TradeRev mobile app. According to TradeRev, the mobile app makes the re-marketing process more productive and profitable for dealers by allowing dealers to close more deals, cut costs and sell more vehicles quickly. The mobile app also provides real-time, real-data pricing information for costumers to review their vehicle’s trade-in value while in the showroom.

Crerar said the new headquarters will have many opportunities for job seekers. TradeRev will be seeking developers, sales team members and support team members.

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