By Heather Lusk
A new campaign featuring four Riley kids includes a girl from Zionsville.
Six-year-old Averi Delgado can see her face on digital and static billboards around the city.
Averi was born with a congenital heart defect and Down syndrome. Her heart was repaired at Riley Hospital for Children. She receives all of her care there.
“We’re so grateful for them,” said Averi’s mother, Vicki Delgado. “We’re there fairly often, but we love it. They’re very good to us.”
Averi’s father, a Riley doctor, was asked if the Riley Foundation could feature her during Heart Month in February. Averi loved the photo shoot with her father. Some of the images were used in the new campaign.
After being featured in the blog, the family was asked by Riley if it could use Averi in the billboard campaign.
“One thing led to another,” Vicki Delgado said.
One of four siblings, Averi loves music and riding a therapy horse every week.
The campaign’d goal is to encourage residents to select the Riley license plate. A $25 tax-deductible gift from the purchase of each license plate goes to the Riley Children’s Foundation. Each year, the foundation raises roughly $40,000 through the plates for Riley Hospital to fund maternity and neonatal health programs, research and family support programs.
Children from Bloomington, Noblesville and Greenwood also are featured in the campaign.
The billboards are scheduled to run through June. In 2016, 16,327 Indiana motorists had a Riley red wagon specialty license plate. Motorists can visit MyRileyPlate.org, or any Indiana license branch, and request a Riley plate.