CarmelFest launches redesigned website


By Heather Collins

As CarmelFest organizers are busy preparing for the July event, fans and attendees can get ready by visiting its revamped website,

Thaddeus Rex, CEO of Science of Charisma, and David Cain, president of Magnitude Marketing Agency, teamed up to create a new website for CarmelFest. (Submitted photo)

Magnitude Marketing Agency led the redesign project. The Carmel-based company has been supporting CarmelFest since 2008.

David Cain, president of Magnitude Marketing Agency, said the new website is more responsive and includes an expansive calendar, entertainment schedule, countdown to the event and photo gallery. The new site also allows vendors, volunteers and talent show contestants to sign-up for the festival online.

“Carmelfest offers something for everyone, whatever your age, whatever your interest. And it’s our community coming to life,” Cain said. “Carmel, too, has something for everyone and any interest. Both are supported by the people that live here and showcase the diversity of our community. It’s always inspiring to see an event of this scale be planned completely be volunteers. We are proud to be a part of it and live in a community that can produce such a significant event.”

CarmelFest is run solely by volunteers and presented by the Rotary Club of Carmel. Thaddeus Rex, CEO of Science of Charisma and a member of the Rotary Club of Carmel and the CarmelFest marketing committee, assisted with the website revamp and back-end sourcing and said the new website is streamlining the entire online process for the festival.

“The new site is much easier to navigate. More visual, more engaging,” Rex said.

Rex said the CarmelFest has Talent show is shaping up to be the best one yet.

This year’s festival will also include candy during the parade, the return of Sun King and new attractions in the KidZone.

CarmelFest 2017 is set for July 3 and July 4. For information, visit

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