Carmel ‘serial entrepreneur’ ventures into franchising with Hand & Stone


By Viktoria Nasteva

Entrepreneurship is attainable no matter your background according to Mark Roger, a long-time Carmel resident and “serial entrepreneur” who has been consulting and encouraging community members to start local or pursue family-owned companies since 1993.

But now Roger has made his first foray into franchising when he recently took ownership of Hand & Stone Massage and Facial Spa at Keystone Crossing.

Providing specialized services for women and men, Hand & Stone uses cutting-edge techniques and prioritizes educating masseurs and estheticians on how to address the root cause of an issue rather than how to systematically perform a massage or facial, Roger said.

Purchasing a franchise carries little risk because it is a proven system, he said. Roger realized he wanted a stake in the company when he was waiting for an appointment at the Clay Terrace location with a group of people who seemingly had nothing in common except the desire to look and feel better.

The idea of a shared experience for all drew him to Hand & Stone. He has trust in the process and said that is the most important thing an aspiring business owner must possess to succeed in the era of thoughtful consumerism.

“Make sure you really believe in the product or service that you’re providing,” he said.

Roger recently began his fourth season as a moderator for Entrepreneurship Carmel. The program, which is held at the Carmel Clay Public Library through June, is free and focuses on business development. When people get the chance to connect with entrepreneurs, they begin to see their own potential, he said.

“Those real life stories you can’t replace,” Roger said. “There’s no master plan, it’s a journey that everyone takes individually.”

Roger also teaches at FranNet, speaks at SBA events, and, in collaboration with the Kelly School of Business, opened SOURCE River West, a hub for entrepreneurs in Indianapolis.

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