Tatum B. Hindman has seen her web design and development and digital marketing company expand as it celebrates its 15th anniversary this year.
“Every year we’ve grown, which I think it’s a great,” said Hindman, president and founder of TBH Creative. “We’ve had nice, steady growth. We’re smart about the clients we take.”
The Carmel resident was a finalist for the 15th Starkey Entrepreneurial Woman Award in 2018. October is National Women’s Small Business Month.
TBH Creative started as web design and development company, building hundreds of websites.
“We quickly realized it’s not just building a website, it’s building a strategy and all the things you might do to build a website, how your sales team might use the website,” Hindman said. “We build our business on helping businesses communicate online with the website.
Hindman said it’s important for the staff to go to training and conferences to learn what is important in technology.
“We spend a lot of time learning and honing in on skills,” she said. “The tactics that go into digital marketing are so much different than traditional marketing. With digital marketing, you can track and measure results.”
Hindman started the business in her home, which was then in Fishers. Her sister, Joy Miller, and husband, Brad, were in similar fields, and they assisted at the start. Miller serves as the company’s creative director. Brad helps with business strategy and information technology.
“I went to school for technology, but then I took a class for design so I could do both technical and design,” Hindman said.
TBH now has 12 employees and has had a Carmel office since 2010.
Hindman said she likes to build case studies to show potential clients.
“The best way to show we’re different and better is through the work we’ve done,” she said.
When on a sales call, Hindman said it makes it easier when she can pull up an example of what the company has done for another client.
Hindman said she learned early how important delivering the content is on the website.
“If they don’t find what they need, and you don’t communicate quickly, they leave,” she said. “That’s the combination of the design, the content and the speed.”
Hindman serves on the board of the Megan S. Ott Foundation, a nonprofit that provides financial aid to Central Indiana recipients battling breast cancer.
“We support them with website or marketing support,” she said.
Dave Amsler, vice president of Indianapolis-based Kermans Flooring, has been a client since 2010.
“She made herself valuable above and beyond just creating a web page,” Amsler said. “That was her original presentation. “As she proceeded, she put together lots of things to brighten the page, with blog writers and a ‘helpful hints’ section. Above that, she became a marketing arm for me. She located software that made sure we were marketing to the right people. She is very sincere about helping clients grow their business.”