Teen CEO: Young entrepreneur starts online boutique in Fishers


Brooke Wyatt takes living in what Mayor Scott Fadness calls a “smart, vibrant and entrepreneurial city” quite seriously. The 17-year-old recently launched Rosie Boutique, an online jewelry and clothing business she runs out of the basement of her family’s Fishers’ home.

Wyatt launched her business in February and operates it on three pillars: faith, passion and entrepreneurship.

“I’m Catholic, and Rosie is short for Rosary. I’m really strong in my faith,” said Wyatt, who attends Holy Spirit at Geist Catholic Church. “I’m really passionate about makeup, jewelry, fashion and accessories. Entrepreneurship comes from when I was first starting my business, I couldn’t find anyone my age with a business or doing what I am doing.”

Brooke Wyatt works out of her family’s home basement. (Submitted photo)

When Wyatt began looking for other teens with businesses, she found most who started their own business were male.

“Not that boys don’t rock, but most were men,” she said. “Like teenagers with companies on YouTube, most of them were boys. Which is, you know, fine, but I still couldn’t find anyone my age that was a girl doing what I wanted to do.”

Wyatt decided to change that and also be an inspiration for other young women looking to start their own business. 

“I’m really passionate about business and really passionate about entrepreneurship. I strive to show other women and girls my age that if I can do it, they can do it,” Wyatt said.

In the early months of starting her business, Wyatt said she learned as she went.

“Now, I do a bit of everything,” she said. “I take all my own pictures, I edit all my pictures, I do all the social media and marketing and editing for my website. I designed my website, imported everything, all the above. As far as inventory, I’m my own buyer. I buy all my clothes, jewelry and any other items from big companies. I do everything as far as inventory and marketing and finances.

“I look over all the money and budget how much to put into one product.”

Wyatt describes Rosie Boutique as modern Bohemian but not “too hippy.”

“It’s curated for the perfect modern woman,” she said, noting products are available for girls in middle school to adults. Most items are priced between $15 and $60.

Besides online offerings, Rosie Boutique also sells items at Oak & Ivy Boutique, 8500 North St.

Per her future, Wyatt wants to major in entrepreneurship and innovation at Indiana University’s Kelley School of Business. Her career goal is to her own store.

“I want to build this into a really big company, but right now I’m all about learning as I go,” she said. “I’m always learning, and the people in Fishers are so wonderful. I keep learning from them. This is such a strong community of entrepreneurs, and entrepreneurs want to help other entrepreneurs. They want to grow with each other.”

For more, visit shoprosiebtq.com.

Brooke Wyatt does all the marketing for her company, Rosie Boutique. (Submitted photo)

 Meet Brooke Wyatt

Age: 17

School: Senior at Hamilton Southeastern High School

Plans for Rosie Boutique during college: “Keep it up. I’m planning to keep everything in big bins under my dorm room bed,” she said. “Wherever I go, Rosie is coming with me.”

Favorite things outside of Rosie Boutique: Academics, planning to start a YouTube channel, being with friends, attending church.

Morning person or night owl: Both

Favorite TV series: “Riverdale”

Last book you read: “To All The Boys I’ve Loved Before.”


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