Hoosier Sister opens pop-up shop, offers design seminars


By Desiree Williams

Hoosier Sister is ready for something new in 2020. Aside from the nationwide travel shows and local pop-up shops, the home décor business is adding interior decorating and design seminars to its services.

From left, Heidi Heldt and Gretchen Harter co-founded Hoosier sister. (Submitted photo)

Carmel residents and sisters Heidi Heldt and Gretchen Harter co-founded the business seven years ago, starting it as a small antique shop before growing into a full-service home décor destination.

“The business came out of a love for design and decorating,” Heldt said. “When we were children, our mother would let us redo our rooms and let us be creative, and that transferred into college and our first homes. We realized that we could turn it into something that hopefully people would like.”

In 2018, Hoosier Sister introduced pop-up shops in Zionsville, and this year the sisters will stage a pop-up shop next to Java House at Clay Terrace Mall. The first will be from March 4 to 15 and the second from May 4 to 9.

On March 11, the sisters will lead a ticketed design seminar from 7 to 9 p.m. Attendees will watch as the sisters showcase one type of design, deconstruct it, and rebuild another from scratch. Guests will also have access to an early-bird shopping experience with Hoosier Sister’s spring collection.

“What we try to explain to people is your home should look collected and designed over time, and use pieces that you love, things that mean something to you, collections. Then, incorporate, whether it be a vintage piece or a new item, and then how to put that all together,” Heldt said.

The seminars will touch on tablescapes, centerpieces, bookcases, plants and mantels. Heldt said it’s all about transitioning the home from winter to spring in a fresh way with natural materials and live plants.

Tickets are $25 with a 40-person cap. For more, visit

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