By Brittany Fleetwood
Last month, Prime Car Wash welcomed the Zionsville and Carmel community with the grand opening of their second location on Michigan Road. With 967 free car washes during in just one opening weekend, Prime has been successful in expanding their market. Competing with two hundred other car washes in the Indianapolis Area for only a month now, Prime offers something different than your traditional car wash experience. With a full-service, detailed wash, customers experience both an interior and exterior cleaning, as well as express detailing services. Customers can also enjoy amenities from the store’s Prime Café, which include coffee, free Wi-Fi, and the use of the store’s iPads while waiting.
Founded in 2012 by Robert Hatfield, Chris Galloway and Brent Oakley, Prime was built on the idea that their car wash could offer more to the community. Both chiropractors, Hatfield and Halloway originally founded ProWellness Chiropractic in Fishers, and Oakley, who was the original inspiration for their concept and Prime’s CEO, used to be a medical sales representative for Medtronic, a medical device company.
However, the three businessmen collaborated and wanted a more complete experience from their car wash that was different, better and faster. They created the “Flex Service Car Wash” concept, according to the company’s website. Some car washes offer just inside cleaning while others offer just outside cleaning, but their car wash would by a hybrid of the two ideas and offer both. “We’re different. We pride ourselves on cleaning both the inside and out,” says Rob Johnson, the general manager of Prime’s Carmel location. “We believe our customers deserve the best service.”
Prime offers exterior-only washes for $12. For both an interior and exterior cleaning, Prime charges $24. Other detailing services, including hand wax, hard surface cleaning, wheel bling, seat treatment, scuff removal, carpet shampoo, compounding, and clay barring, cost around $30 each or by estimate. Prime also offers exclusive membership perks such as discount on details, free coffee and Wi-Fi, convenient member lanes, and member days. Prime memberships are encouraged and fees can be found on their website.
“We’re excited to be in the Carmel area,” says Johnson. “We’re really trying to perfect.”