By James Feichtner
Zionsville-based window dealer Apex solutions recently announced a change in how its business will operate. Previously functioning through market licensing, the company has now converted to a franchise, aiming to appeal to eager entrepreneurs.
“We have put together a franchise package that is an entrepreneur’s dream,” Apex CEO and Founder Michael Foit said. “Exclusive products. A trademarked direct-selling approach. Sales training and tools no one in our industry can touch. For a franchisee, it’s the complete package.”
Apex had considered franchising before, but felt the licensing was the best approach in finding top talent.
“It was always part of our thinking to do the franchise, but the license was, what we thought, the better approach and allowed us to find people that really had the entrepreneurial spirit and that could develop a business around our intellectual property and our marketing program,” Apex Director of New Media Bram Wahl said.”
As the company continued to grow, changes in technology and other factors within the company called for more support for licensees, something that can be tricky when operating through a market license.
“We were always wanting to provide a higher level of support but there’s just this line that you have to be careful on when it comes to a licensed model,” Wahl said. “There are implications if you are set up as a franchise and aren’t operating that way, so we were restricted in what we could provide in terms of support.”
Since Apex converted to a franchise model, every license holder has made the transition.
Wahl said the company spent a year developing the new model and that the announcement has brought in a lot of interest, offering new exposure to the business.
“Now that we’re a franchise, it opens us up to new opportunities to promote the business model, and I think we’re going to see a tremendous amount of growth over the next 12 to 18 months,” Wahl said.
For more, visit apexenergygroup.com/franchise.
