By Heather Collins
The City of Westfield introduced Westfield Welcome in collaboration with the Westfield Chamber of Commerce in 2015. The Westfield Welcome campaign was developed to increase user traffic on the Westfield city app and help residents discover new businesses and learn more about local businesses.
“One of our goals it to try and be connected as possible to people that live here and work here,” Communications Specialist Zach Burton said.
The last Wednesday of each month, residents can participate in the Westfield Welcome Wednesdays scavenger hunt on the city app. For Westfield Welcome Wednesdays, the city features a new business each month on the city app, and hides the featured business logo on the app for residents to find. Residents who find the hidden logo win a prize provided by the Westfield Chamber of Commerce. Prizes include discounts and coupons to local businesses. Westfield Welcome Wednesdays was developed as part of the city’s hospitality initiative. Residents can follow the Westfield Welcome Facebook page for clues. To win, residents must be the first to email the logo location to HYPERLINK “mailto:firstname.lastname@example.org”email@example.com.
The website and app contain valuable information for visitors and current and potential residents of Westfield. Westfield Welcome offers information on local schools, shops, restaurants and parks as well as maps, volunteer opportunities, upcoming events, news and new business openings. The website also includes blogs and shopping guides.
“It really is designed to give people a 360-degree perspective on what life in Westfield is like,” Burton said.
The app is free and available for Android and iPhone. To download, search: City of Westfield in the iPhone app store or Google Play.
For more, visit westfieldwelcome.com or follow Westfield Welcome on Facebook.