Brian Mattingly started Welcomemat Services to help new residents find local businesses for the services they need.
“We deliver a package (of gift certificates) to people newly moved into the community,” Mattingly said. “We figure out if you really want to help small businesses, then you find the people who need help and need a place to go. Those people don’t know the great local spots in Westfield, so we want to hand-curate that connection and deliver technology back to the business owner based on responses.”
Welcomemat Services creates data that shows how many responses each business received from the new residents and the demographic frequently redeeming the gift certificates.
The Atlanta-based service also is available in Westfield, and several Westfield businesses participate in Welcomemat Services. Westfield franchise owner Tom Warner said the gift certificates can even spark conversation among the new residents and business employees.
“(New residents) present the ad and (the employees) know these people are new to the area and start conversation on that, affecting the experience,” Warner said. “With any marketing, it’s not just the first transaction. You want these people to come back and be regular customers.”
Some Westfield businesses participating in Welcomemat Services include Bash Boutique, Grand Junction Brewing Co., Titus Bakery and Deli, Stacked Pickle, Jan’s Village Pizza, Esler’s Auto Repair, Crossroads Chiropractic, Anytime Fitness and Witler Orthodontics.
This is the third year Welcomemat Services is taking its data and compiling a list of the best small businesses they serve. Westfield was ranked No. 16.
“The whole idea was really helping small businesses getting access to technology,” Mattingly said.
For more, visit welcomematservices.com