From the clean lines and muted tones on the wall to the soothing and soulful music permeating the space, walking into the new Blue Eyed Girl Boutique Studio on 116th Street in Fishers is an exercise in Zen and the art of clothes shopping.
“From the moment people walk in, I want it to feel welcoming and peaceful,” said owner Kim Kwiatkowski, who has dabbled in selling apparel and accessories for some time but always dreamed of having a storefront. With the boom in new businesses along 116th Street, she saw her opportunity to make that dream a reality in a community she and her family know and love.
With their Geist residence and their children attending school in Fishers, Kwiatkowski’s husband, Tony, said, “It’s neat to have a local business in the place where our kids go to school. We want to be a part of this community.”
Catering to women from 18 to their 50s, Kwiatkowski said, “I’m trying to appeal to the daughters and the mothers. That’s my biggest goal — to appeal to a wide audience, whether for something casual or a night out.”
During her buying trips to Los Angeles, Las Vegas and other fashion hubs, Kwiatkowski looks for staple items that are high in quality but at an affordable price. She makes it a point to choose unique items that won’t be carried in every other boutique in the area and buys sizes to accommodate every body type from petite to plus size.
From designing the space to choosing every piece of clothing, handbag and necklace, Tony said, “Kim has a great eye for color. People will be wowed by the way it all looks.”
One thing’s for sure: With her mission to provide unique, affordable clothing to suit every fashion whim, shoppers will find a selection to complement every eye color.
Blue Eyed Girl Boutique Studio is located at 8643 E. 116th Street (across the street from the Nickel Plate Bar & Grill). Business hours are 10 a.m. to 7 p.m. Monday, Wednesday and Friday and 10 a.m. to 6 p.m. Tuesday, Thursday and Saturday.