By Michael Rheinheimer
After more than a year of preparation, Zionsville’s newest CBD store is open.
Owner Michael Parsons said his store carries topical creams, dissolvable capsules and even gummies for first-time users. He said the topical creams are among his most popular products, especially among arthritis sufferers.
Located at 11036 Michigan Rd., Ste. 110 in Zionsville, the store is open from 10 a.m. to 7 p.m. Monday through Saturday, and from 10 a.m. to 6 p.m. on Sunday.
Parsons said his store’s philosophy is what sets it apart from the competition.
“Our approach is education and presentation, and the others are just ‘volume, volume, volume,’” Parsons said. “There’s so much skepticism and so much bad information, and I don’t want this (buying CBD) to feel illegal or dirty. I want it to be a good experience. We could have made twice the amount of money selling to people last month, but I chose to give away samples.”
Parsons said he believes in the product thanks to first-hand experience. Since a motorcycle accident more than two decades ago, he has lived with chronic pain. Most mornings, he woke up with an aching pain in his leg. He was tipped off to CBD and found that it worked well for his pain management.
“CBD is a volume knob that turns down the pain,” Parsons said. “Think of it as turning the pain from an eight down to a two.”
Parsons said CBD also helped his daughter recover from opioid addiction.
Parsons said he’s looking for new employees. With his store’s focus on education and presentation, he said it’s critical to have at least two employees each shift.
“I don’t want anyone to feel ignored,” he said. “I’m the only one who works seven days, and I have one other part-timer.”
Parsons said anyone interested in applying can visit the opportunities link at naturelycbd.com.
The most rewarding aspect about owning his business is the relief his products provide.
“It’s something to be proud of when you see smiles on people’s faces and they’re actually getting that relief from a product they were skeptical about when they walked in,” Parsons said.