S.P.O.R.T.S rebrands with new name

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Southeastern Program of Recreational Team Sports, or  S.P.O.R.T.S., recently changed its name to Mudscock Youth Athletics. The nonprofit athletics organization rebranded to clarify its mission and partnerships within the community.

Elaina Robins pitches the ball for her kickball team at Billericay Park, the location of this year’s KICK Corporate Challenge. (Submitted photo)

“We are great partners with the City of Fishers and the area schools,” Executive Director Scott Spillman said. “So, lots of people thought we were an extension of one of the two. We did a lot of research with a marketing firm, and we landed on a new name, Mudsock Youth Athletics.”

The name is derived from the late 1870s Battle of the Mudsock brawl in Fishers and the annual football game between Hamilton Southeastern High School and Fishers High School.

“We thought the rebranding and new name was a great way to tie into both of our community partners while still having our own unique identity,” Spillman said.

The rebranding also applies to the annual flagship kickball event. The new name is KICK Corporate Challenge.

“We thought this would be a great time to change the name of the event and its format,” Spillman said. “It’s primarily focused on bringing in corporations and local businesses to participate as a team-building experience and as a great opportunity to give back to the community.”

The event is from 9 a.m. to 3 p.m. May 15 at Billericay Park, 12690 Promise Rd. Tickets are $950 per teams of eight to 15 people. The price includes all games, food, drinks and shirts.

“We received a lot of feedback from people saying they loved the idea, but in the past couldn’t participate because it was on a Saturday,” Spillman said. “Family commitments kept people from participating.”

Funds raised from the event go toward youth athletic scholarships for families in need, coach training, background checks and field maintenance.

For more or to participate, visit myathletics.com.

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