Earth Fare will open its 29th store and first Indiana location at 8 a.m. Wednesday in Noblesville’s Hamilton Town Center.
“We are very excited about coming to Indiana,” said CEO Jack Murphy. “We’re very excited about the community at large.
Earth Fare is an all-natural healthy supermarket that offers everything from local and organic fresh fruits and vegetables, fresh-never-frozen meats, poultry and seafood to hot bar, salad bar and scratch bakery.
“We offer all the same kind of products of traditional grocery stores,” he said. “The brand might be different with no artificial colors or additives.”
Murphy was quick to point out that the company’s food philosophy is that “ingredients matter” and so Earth Fare guarantees that nothing in the store contains high fructose corn syrup, hydrogenated or partially hydrogenated oils, artificial colors, sweeteners, preservatives and flavors.
“There’s not a single product of high fructose corn syrup,” he said stating that it is the No. 1 cause of obesity and onset diabetes. “We’ve had customers tell me, ‘I love coming here because you read the labels so we don’t have to.’”
Murphy said Earth Fare also bans antibiotics and/or synthetic growth hormones in any of the fresh meat and dairy.
“Our cows take 11 months to come to weight,” Murphy said, adding that most convenient store cows take just six months. “They’re growing in the right way.”
While some organic foods cost a little more, Murphy said there are limitless ways to save and help families provide healthier eating options. Customers can find coupons available online at www.earthfare.com, on their phones (by texting EAT to 71700) and in the store.
“We have a very aggressive mobile campaign,” he said. “We have very, very aggressive priced products.”
In addition to being a grocery store, Earth Fare is also has a welcoming dining area with a hot food and salad and fruit bar.
Murphy said Tuesdays are “Good Old Days” when patrons can get prime rib dinner for $9.99. Every Thursday from 4 to 8 p.m. is Family Dinner Night where up to six kids eat free with the purchase of an adult meal $5 or more. Meal options include sandwiches, handmade pizzas slices and fresh fruit.