Commentary by Steve Greenberg and Brian Kelly
We hope one of our favorite eateries soon will become one of yours. A parcel off South Main Street is being cleared to make way for Bub’s Burgers, among other businesses, in the South Village project. Yes, proof positive that The Big Ugly is coming to tempt our town. Matt and Rachel Frey launched Bub’s – and the expansion of our waistlines – in Carmel in May 2003.
As good as the food is, the Freys’ operation always was what truly impressed us. The wait staff, while mostly young, is as versed on offerings as any we’ve encountered in the casual-dining arena. We believe it’s because Matt and Rachel have systematized their operation. It’s a smart way by which to transact business, in our opinion. Everybody “speaks the same language,” if you will. The business runs on something of a recipe, and because of that, the Freys have become one of the more successful entrepreneurial couples in Central Indiana, if not beyond.
We suspect a Bub’s could be placed in the middle of a desert, and everything would come off without a hitch – as long as the system was in place and followed. The continual lines at the door, albeit quite quick-moving, are proof enough that these folks are onto something. And now they’re going to treat Zionsville to what we find to be a wonderful, if not filling, dining experience. The Freys’ idea blossomed quickly, as they now operate Bub’s Burgers and Ice Cream in Bloomington and Bub’s Café in Carmel.
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