Move the Needle: What do I hope to accomplish?


By CJ McClanahan

Update the website, setup a meeting, research a competitor, deliver a presentation or write an article for the local paper.

These are the types of typical tactics that you complete throughout the day. You do them yourself or delegate to your staff.

The success of your business is dependent upon the completion of each one in a timely fashion. You put them on a list and enjoy the satisfaction of crossing them off throughout your day.

Tactics are important.

However, as you know, tactics can be tedious or filled with challenges that make your job difficult. You’ve had a week where your web vendor didn’t return your call, a client gave you bad news, or a great prospect chose your competition.

When the inevitable challenges arise, it’s important to refocus on the reason “why” you’re completing all of these tactics – the big picture.

I worked on this with my staff last week. Instead of our normal weekly “tactical” meeting where we reviewed the calendar, I tried a different approach.

I asked them to consider the following question – “When you are talking to your family and friends about what you enjoy most about your job, what stories do you tell?”

We had a great conversation about our monthly leadership series that is designed to encourage professionals to give back to the community. Next, we discussed how every meeting, every phone call and every email was ultimately supporting our mission to inspire individuals to embrace their unique significance.

You can do the same in your business and life, but you first need to take some time and gain clarity around what you’re trying to achieve. Ask yourself the following simple question – “When I look back on my life, what do I want to say that I accomplished?”

Once you become inspired by a meaningful vision, you will find it easy to blow through even the most challenging tactics.

As with most things in life, the solution is simple. All you need to do is execute.