Endurance House Fishers opened its doors on Feb. 20. Located at 9778 East 116th St., the store is nestled between LA Fitness and Fresh Market.

Franchise owner Jay Miller wanted to help people get active. “I started running to stay in shape. And that running turned into doing triathlons. I had a passion for it,” said Miller. Looking for a business, Miller fell in love with the Endurance House concept.

“I thought that Indy needed a new multisport sports store. When you train for an Iron Man race, you have a whole team who supports you. Endurance House has that same concept,” he said.

Miller opened Endurance House Zionsville last month, but thought that Fishers was also a good fit. “Both are great communities. In Fishers, you have all the paths and easy access to great cycling areas. It’s just a good fit. It’s a healthy community and people want to get out and do things,” he said.

According to Miller, Endurance House is for athletes of all levels. “The staff is trained to help everyone from first-time 5K runners to Iron Man competitors. I never want anyone to feel intimidated,” said Miller.

Runners can get a free personalized movement profile. An Endurance House consultant will discuss any past injuries, assess movement and present the customer with equipment that matches the profile. Bike fittings are also available. Each bike fitting session begins with a verbal consultation, so the bike fitter can understand riding patterns. Cleat and seat adjustments help to maximize comfort and reduce injury.

The store also carries a wide range of apparel and nutritional needs for athletes.

“The big advantage is that we have everything in one store. We have this one location that has everything,” said Miller.

For more information, go to http://endurancehouseindianapolis.com/