By Mark Ambrogi
Cristina and Matt Goebel used their own personal experience, or frustration, to create a business.
In November 2014, the Goebels launched Plan the Day, a wedding software solution for brides and professionals.
Cristina, who grew up in Zionsville, recently decided to hang up her pom-poms after four years of being an Indianapolis Colts cheerleader to be able devote even more time to their growing business.
The idea for Plan the Day began to emerge after Cristina and Matt got engaged in July 2012. The couple, who live in Indianapolis and have an office in Broad Ripple, were married in August 2013.
“With Cristina juggling a full-time job and Colts cheerleading, the time was short and the stress was high around the wedding planning,” Matt said. “I got to do way more wedding planning that I ever thought or guessed I would. I have a technology and management background, so I was trying to find a solution and help this process and help her get through it.”
Not being able to find anything, Matt created an excel spreadsheet and started attending meetings with Cristina to help her keep everything organized.
“Slowly, our vendors began asking us to borrow our spreadsheet for their own brides,” Matt said. “That’s when it first started clicking there might be a need in the market.”
Cristina said the object is to have one centralized location for wedding plans.
“On average, couples are managing 10 wedding professionals, a DJ, photographer, florist, venue and so on,” said Cristina, who completed her freshman year at Zionsville Community High School before transferring to Cathedral. “I was finding I was getting emails over and over again by these 10 different people for the information.
“The biggest frustration was the itinerary piece of it. The itinerary keeps getting updated and changed. Each professional wanted the most updated itinerary. In my mind, why isn’t this on a platform that can be updated live, and the wedding professionals can go in and see. There was just a lot of back and forth. I just felt there was a better way.”
For more, visit plantheday.com
