By Heather Lusk
There are more ways to try Azionaqua this year.
The board of the Zionsville pool has added membership levels and options to encourage new members and make it easier for residents to try the pool.
“We basically started by doing a survey to our members at the end of last year, not only for those that were planning on staying but for those who said they weren’t going to continue,” board member Dan Ribolzi said. “We used that to determine what were the reasons people liked the pool.”
A trial membership has been added to allow families to spend the summer at the pool without paying the initiation fee.
“If you decide to stay that next spring, the initiation fee would be due at that time,” Ribolzi said.
“We’re in a position where we’re trying to grow our member base,” he said.
Ribolzi said to combat losing families of teens, whose children may want to spend the summer with friends who aren’t members of Azionaqua, they have added a plus-two membership level similar to what other pools and The Children’s Museum offer.
“That way if my kids want to bring a friend or two, it’s built into that,” Ribolzi said.
Different levels of membership – offering a discount for two-year, three-year and lifetime members – are also new this year.
A new liner was added to the pool in the fall, and Ribolzi expects that will help with the pool temperature. The pool opens May 27 for a Summer Kick-Off Fundraiser Party that is open to the public with a discounted admission fee for members.
Ribolzi is eager to see how the new changes impact membership.
“People are emotionally connected to the pool, and they associate it to their summer,” he said. “It’s a special place.”
