By Mark Ambrogi
Calling it a grand opening might be considered an understatement. The new Which Wich in Anson has surpassed its owners’ expectations in its first two months.
“In the first six weeks we opened, we have been one of the busiest Which Wiches in the country,” co-owner Lee Kleiner said of his Whitestown franchise. “I’ve heard from different corporate people that we are doing very well.”
According to its website, Which Wich has more than 400 stores in 39 states and 10 countries. Six of them are in Indiana.
Brian Kahn is the other co-owner of the Whitestown restaurant. He and Kleiner both live on the west side of Carmel. Kleiner manages the day-to-day operations of the restaurant, 6708 Whitestown Parkway, which opened April 18. Micah Brown serves as the general manager.
“ZIonsville-Whitestown is growing like wildfire and we wanted to be a part of it,” Kleiner said.
Kleiner said they did their due diligence and knew they were in a spot that could be very successful.
“In our wildest dreams, I don’t think we thought we would be this busy,” Kleiner said.
Kleiner has owned the Dairy Queen franchise in Zionsville for 16 years.
“I really love the area,” said Kleiner, who also owns DQ restaurants in Fishers, Fortville and Danville.
Kleiner said customer feedback shows they enjoy the variety of options at Which Wich.
“We have lettuce wraps and salads,” Kleiner said. “We have 51 different toppings you put on to your wich. I think people like that our stuff is fresh and you can make it the way you like it. We have vegetarian options and a children’s menu. You can literally go there four or five times in a row and not get the same thing.”
The restaurant is open from 10:30 a.m. to 9 p.m. daily.
Kleiner said he owns the rights and plans to open Which Wich franchises in Avon and Greenwood.
“We hope to open this year,” Kleiner said. “We’re heavily looking for locations right now.”
