Zionsville Chamber of Commerce to focus on retention in 2018


By Desiree Williams

The Zionsville Chamber of Commerce will emphasize retention this year after welcoming 69 new members in 2017, many of whom sought out the chamber without being recruited.

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“It is important to go and pursue new businesses, but we cannot forget that this is also about retention of our existing businesses,” said Tracy Phillips, the chamber’s executive director.

Phillips said in 2017 the chamber was so focused on moving into the new town hall and leading events that its officials were unable to meet with members individually. This year, she wants to develop a “regular touch point” of open communication between chamber staff and each business for constant check-ins and updates. Phillips said new staff additions will help achieve the goal.

Staff will participate in monthly office hours at zWORKS, the chamber’s new strategic partner.

“We want to make sure that as you grow your business, you don’t forget that the chamber is here to serve you,” Phillips said.

zWORKS Executive Director Kate Swanson said the company is implementing more frequent partner office hours in 2018 to educate and advise its entrepreneurs. Swanson said at least six partner services will be represented during office hours, including public relations and accounting.

In late January, the chamber also will introduce a new website with more member promotion, a job listing site, coupons and a robust calendar. The website will allow members to access the online calendar and write in their own events through a portal.

Phillips said the chamber will continue collaborating with and promoting the Town of Zionsville and its projects, such as finding businesses for Creekside Corporate Park, welcoming Kroger to the Boone Village Shopping Center and awaiting the development of five neighborhoods, which will bring new customers and businesses to Zionsville.

“2018 is very promising,” she said.