Alex Baker sees Westfield as the perfect spot for the new Planet Fitness.
The gym opened Jan. 14 at 3440 E. Ind. 32.
“It’s a highly visible area,” Baker said. “We see the traffic growing. We know there is another shopping center (nearby) coming, so this area is going to be growing.”
The spot has 18,000 square feet and is the18th location for the PF Baker Group, including the 13th in Indiana.
Baker, who lives in Indianapolis, is the director of operations for Baker Group and a part-owner of the Westfield gym. Baker’s father, Robert, is chief executive officer of the group.
“We’ve been focusing on Hamilton County. We put a gym in Fishers last year and two years ago in Carmel,” Baker said. “We project Westfield in the next five years to be the next Carmel or Fishers (population-wise). Since we’ve been here the last four or five months of construction, we’ve seen the growth up (Ind.) 32. Ever since Grand Park came here, it really changed the complexion of the city. We see it as an open market. There are not many gyms in the Westfield area.”
Baker said the building formerly housed Westfield Lighting.
Baker said there will be 15 to 20 employees.
“We are always looking to hire quality people that are interested,” Baker said. “Right now, for the most part, we pretty much have a full team. We have our management team in place, our trainer and most of our team members.”
Planet Fitness caters to first-time gym users, Baker said.
“We try to create that comfortable atmosphere for everyone,” he said. “The training is free. All of the classes are a group of five or less, and it’s free. It’s an asset to the membership. The trainer is responsible for all those group classes.”
There is a special $1 fee to sign up for the Classic membership ($10 a month) and Black Card membership ($21.99 a month). The Black Card includes access to the Black Card Spa, which includes tanning beds, massage chairs, hydromassage beds and total body enhancement machine.
For more, visit planetfitness.com.