The promotion for the 2021 NBA All-Star weekend in Indianapolis is under way and Dianna Boyce is ready to help lead the charge.
The Zionsville resident was recently named by Pacers Sports & Entertainment as vice president for 2021 NBA All-Star Inc. Boyce, who was most recently senior director for corporate communications at The Finish Line, will lead the planning and implementation for marketing and communications as well as coordinate the operations, host committee and legacy components.
“I truly enjoy working on events that impact and enhance our community, whether that’s as a volunteer, a staff member or a participant,” Boyce said. “I value the partnerships it takes to successfully meet, and exceed, our vision for these types of events. I will treasure the people I meet along this journey. I’ll make new friends. I’ll meet first-time volunteers who catch the bug and want to participate in more events. I’ll watch youth impacted by the sport and our community initiatives and I’ll see Hoosiers showing the world just how awesome this place is. Through the 2021 NBA All-Star, we will share our love of basketball and its heritage with the world.”
More important, Boyce said organizers will take the platform of a game to also develop and leave a legacy that will impact communities across the state.
“The 2021 NBA All-Star Weekend brings another stellar opportunity for our city and state to shine and I’m honored to be part of the team who will make it happen,” Boyce said. “From volunteers to staff, to civic and corporate leaders, this is another example of how we embrace and elevate our community.”
Boyce was previously a staff member for the 2012 Indianapolis Super Bowl Host Committee.
“We have a formula that works,” she said. “Part of the secret sauce includes our local organizing committees with their creativity and commitment to our community. We also have strong support from our corporate, civic and local/state government partners. Like with the 2012 Super Bowl, we plan to make this more than a game.”
Boyce got her start volunteering when she was a student at DePauw University.
“As someone who was never a very good athlete, I found I could best contribute from the sidelines as an organizer, volunteer and fan,” she said. “I caught the volunteer bug for these types of events when I spent a winter term (at DePauw) with the Pan Am Games in January 1987. Since then, I have enjoyed volunteer opportunities on local organizing committees ranging from NCAA Final Fours and Big Ten Football Championships to sprint triathlons and cycling championships.”
Boyce was at Bankers Life Fieldhouse in December 2017 when NBA Commissioner Adam Silver announced Indianapolis as the 2021 NBA All-Star host.
“I wanted to support the leaders who work tirelessly to bring events like this to Indianapolis and hoped I could play a volunteer role in implementing the vision of another epic event,” she said. “Who knew it would lead to this exciting opportunity?”
Boyce and her husband, Kevin, have lived in Zionsville since 2006. Daughters Lindsey, 23, and Sydney, 20, are Zionsville Community High School graduates.