For years, Todd Keys made granola for friends and family. They encouraged him to sell it.
“So I started selling it at farmers market where I grew up in Winchester about seven years ago,” Keys said. “Hot Toddy’s became an actual business five years ago.”
From there, Keys said it kept expanding until Hot Toddy’s opened a spot in Broccoli Bill’s, 15009 Gray Rd., in Noblesville Aug. 25. A grand opening is set for the first weekend in October.
Keys’ first farmers market in the Indianapolis area was Saxony Market in Fishers.
“Now, we do several different farmers’ markets,” he said. “My mother does the one we do in Winchester.”
Because he was selling granola, he decided to sell other items like cookies, muffins, pound cake, brownies, fruit preserves and apple butter.
“In the store, I plan to do all those things, like cakes and pies and maybe candies, fudge, toffee and peanut brittle,” Keys said.
The plan is to be open during regular Broccoli Bill’s hours, 9 a.m. to 7 p.m. Monday through Saturday and 11 a.m. to 5 p.m. Sunday.
Keys is joined in the baking business by co-owner Earl Anderson. They live together on the northwest side of Indianapolis.
“I do most of the baking and he does office and bookkeeping,” Keys said. “I started the business before we met. He’s been with it since we expanded.”
Keys said they met Bill Weghorst, owner of Broccoli Bill’s, at a food safety handling course.
“We made the connection and decided it would be a good fit,” Keys said. “Earl was managing a restaurant at the time, and he decided to leave that and pursue this full time. We thought it was a good opportunity for our brand to have a retail store presence.”
Keys has a full-time job as an American Airlines flight attendant, which he said he is able to work part time.
“We only have a minimum we have to fly, and I’m flying the bare minimum right now,” he said. “I’m only working six to eight days a month.”
Anderson said he and Keys bring different skill sets to the business.
“We both bake. Todd has more skill as far as coming up with recipes for things,” Anderson said. “I’ve got more skills when it comes to accounting and bookkeeping. I can follow a recipe, but coming up with one is a different story.”
Learn more at hottoddys.net.