City views Christkindlmarkt as Hallmark movie site


By Chris Bavender

The City of Carmel and its festive Christkindlmarkt could be the setting of a romantic Hallmark holiday movie.

“We hear time and time again from our residents that they feel like their time spent at the Christkindlmarkt is like being in a Hallmark movie,” city spokesman Dan McFeely said. “Hallmark movies often feature the kind of things that we have at the market, a village setting with gift booths, places to purchase food and a lot of hot chocolate and an ice skating rink, all of it beautifully decorated. We think it would be a great stage for a movie.”

The city and its New York-based consultant, Rob DeRocker have made the pitch to Hallmark. A video, photos and links to key websites have been shared with the network.

“Rob and I work closely together on economic development projects and opportunities to share positive news for the City of Carmel,” McFeely said. “This has been a joint effort.”

McFeely said Hallmark has shown preliminary interest.

“We are hoping to host a visit sometime in the future,” he said.

McFeely said if the network were to set up shop in Carmel to film a movie, it would naturally boost not only the city’s profile, but also he economy.

“We compete with cities across the country for a highly talented workforce to help our local corporate headquarters and employers fill the jobs they have open. Creating a city that is sustainable, walkable and desirable is a huge part of that plan,” McFeely said. “Every time Carmel is featured in the national media, be it a TV or newspaper story, a best-of-list or maybe a movie, it helps us get the word out about how great a city we have become. This helps us when we meet with potential businesses looking to build a presence in Carmel.”