Komen Central Indiana rebrands signature fundraising walk


By Desiree Williams

The Susan G. Komen Race for the Cure will look different this year, starting with its name. Komen Central Indiana has rebranded its signature event to be called the MORE THAN PINK Walk.

“We are very excited to take this next step,” said Mike Potter, communications manager. “One of the main goals of the change is to help our incredible supporters see how their fundraising is changing and often saving lives right here in central Indiana, right now.”

The 2020 MORE THAN PINK Walk is at 10 a.m. April 18 at Historic Military Park at White River State Park, 601 W. New York St. in Indianapolis.

Participants can visit four tents that will highlight Komen Central Indiana’s work within its four pillars: Research, Care, Community and Action.

“For example, in the Research tent, participants will get to use microscopes to see the difference between healthy and cancerous breast tissue,” Potter said. “The four tents will be brightly colored and easy to find. We will also have a ‘We Remember’ tent, where participants can fill out cards honoring breast cancer survivors, thrivers and those we have lost to the disease.”

Another significant change that team captain Kelly Meyer wants to share is that Walk T-shirts are no longer part of the registration fee for participants. Survivors and thrivers will receive a shirt automatically, but other supporters will need to fundraise at least $100 to receive a shirt.

“They expect people to donate, and that’s what it’s for,” said Meyer, a Carmel resident. “We’re there to fundraise to help people get money for people who are going through treatment.”

Meyer started walking 26 years ago before she knew anyone affected by cancer. Her mother was diagnosed in 1996. Meyer leads the Faithful Friends team, which has grown from six to more than 120 members in some years. Her goal is to raise $10,000 individually and $12,000 as a team.

Anyone interested can join a team, start a team or volunteer. Registration is $30 until the day of the walk, when it increases to $40. For more, visit komencentralindiana.org.