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Musall’s pitch delivers during ‘2-Minute Drill’

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Fishers resident Laura Musall’s quest to make sleeping more comfortable for women in menopause got a big boost from a TV appearance.

Musall and friend Mindy Ford, Lebanon, created CoolRevolution PJs for women with night sweats. Musall made a company pitch on “2-Minute Drill,” a new show which debuted Jan. 8 on Bloomberg TV.

“There were five of us that competed and four (pitches) were on the show,” said Musall, who delivered the pitch. “It was taped in December. We initially applied in writing to be on the show.”

Musall’s pitch was judged the best of the first episode, winning $50,000 in cash and mostly prizes.

Musall said she doesn’t know all of the prizes yet, but she will receive virtual assistance from a company in Las Vegas.

“That will help us further our marketing and promotions with the business,” she said.

The show is hosted by entrepreneur, investor and best-selling author David Meltzer. Musall previously appeared on Meltzer’s podcast “Office Hours” in the fall of 2020.

Musall said they began selling CoolRevolution PJs, which are made with a sustainable, naturally cooling bamboo, in the summer of 2019.

“It grew out of complaining to my friends about night sweats,” Musall said. “Someone said you should start a business and I said, ‘you know what, I think you are right’ and we did.”

Musall, 55, found there were no comfortable nightgowns or pajamas for women that have night sweats during and around menopause.

“First I did research if there are products out and there are, but the ones I found but they looked like old lady pajamas,” she said. “Some I found only went up to size large.”

They consulted with a menopause researcher at Indiana University School of Nursing.

“She advises us but told us what we do the fabric has to be a natural fiber because the synthetic fibers, like polyester, actually hold in heat,” Musall said. “So, that was the beginning for our search for fabric.”

After settling on a bamboo blend, Musall said they work with a company to help source the fabric.

“It’s awesome clothing because it’s really soft and stretchy,” Musall said.

Musall, a Realtor with F.C. Tucker Co., said the cash portion of the prize, which she believes will be small, will help with additional advertising. Musall handles marketing while Ford concentrates on operations.

“Right now, we do some advertising on Google and I think that will help us beef that up a little bit,” she said. “We have multiple orders from women all over the country. We are looking on how we expand. Customers are asking if we can make long-sleeve night shirts. They are asking for longer night shirts or all different things. We’re looking for how we can expand what we’re offering.”

The company also is making face masks and headbands.

For more, visit coolrevolutionpjs.com.


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