Gigi’s Cupcakes founder Gigi Butler gets behind-the-scenes look in CBS’s “Undercover Boss” this week


Gigi Butler started with just $33 left in her bank account, and she followed her dreams to open a cupcake shop in Nashville seven years ago. Now, Butler is leading the gourmet cupcake franchise and her passion for baking is translating into cities across the country. Butler’s journey will unfold on national television as she takes a look inside Gigi’s Cupcakes on the hit CBS series “Undercover Boss,” at 8 p.m., Feb. 13.

“Going undercover was one of the most difficult and rewarding things I’ve ever done,” said Butler. “It was truly a once-in-a-lifetime opportunity that most company executives never get. I learned more about my company and how we’re serving our customers across the country, and I got to know some of the incredible people who work for us,” said Butler. “We are growing so fast, it’s important for us to continually examine our process in order to understand what we’re doing right and how we can improve. I’m so grateful for this experience.”

Jobs Butler did undercover include decorating cupcakes with the signature Gigi’s swirl (frosting), baking cakes and cupcakes, and customer service. One of her biggest takeaways was seeing how passionate the employees are who work in the bakeries. Butler was pleasantly surprised to see so many team members sharing her passion for baking and the overall Gigi’s culinary experience.

Butler also learned that each Gigi’s location that she visited was operating with slightly different procedures, which led to some inconsistencies between the bakeries. As a result of “Undercover Boss,” Butler has already made changes in the growing franchise, including hiring more staff to help with on-the-ground company operations and training.

The Emmy Award-winning “Undercover Boss,” now in its sixth season, follows a different executive each week as they leave the comfort of their corner office for an undercover mission to examine the inner workings of their companies. While working alongside their employees, they see the effects their decisions have on others, where the problems lie within their organizations and get an up-close look at both the good and the bad while discovering and rewarding the unsung heroes who make their companies run.

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