MediaFuel gets assist from SBA loan


A Small Business Administration 504 loan program has fueled MediaFuel’s move to a larger space in Fishers.

MediaFuel owners Jeff and Cindy Kivett, Fishers residents, financed the purchase and renovation of their building through the program. First Merchants Bank and Indiana Statewide Certified Development Corp. provided the 504 loan.

MediaFuel, a 15-year-old digital marketing agency and video producer, moved into its new headquarters July 27, just northwest of I-69 and 116th Street in Fishers, at 9114 Technology Dr. MediaFuel designs websites, digital marketing campaigns and video productions to attract customers to its clients’ services. MediaFuel has 10 employees and its clients include WellPoint, the Indianapolis Colts, Ivy Tech, the University of Indianapolis, Eli Lilly & Co. and Peterson Schmidt Racing.

“The company has experienced steady growth over the last several years,” Jeff said. “The new office is 14,000 square feet and includes a state-of-the-art video production studio to service our clients. The office space we moved from was 2,500 square feet.”

The previous space was at the Promise Road Business Park at 126th Street and Promise Road in Fishers.

SBA 504 loans help owners of expanding or startup small businesses buy real estate, buildings and equipment.

“The SBA allowed us to be at a payment that worked for our business,” Jeff said. “The SBA is very valuable for small business.”

Jeff said he serves the role as the company’s visionary while Cindy is vice president.

Cindy said the SBA gives the business an opportunity it normally wouldn’t have.

“The improvements to our new facility will allow us to expand and hire,” she said. “The new facility also allows us to offer services we could not provide due to size and limitation of the former space.”

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